Retail & boutique

Music for retail stores, curated by working radio professionals

A background music service for boutiques, fashion stores, beauty shops, concept stores and retail chains. Built for operators who know the music in the store is not background decoration but an operational tool that shapes dwell time, conversion and basket size across every shift.

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Every station is curated by working radio professionals — not an algorithm. The result is sound tuned to your retail concept and your shopper profile, by people who build audio experiences for millions of listeners every day.

Chapter 1

Sound is the layer every retailer forgets

Visual merchandising is rehearsed. Lighting is calibrated. Window dressing is changed every season. The music? A staff member's phone on a Bluetooth speaker, or a generic playlist that ages in place for years. Yet the music in the store is the only environmental layer that touches every shopper, in every aisle, for the entire length of their visit.

Dwell time and conversion

Slower tempos extend visits and increase consideration time in higher-end retail. Faster tempos support throughput in convenience retail. Programming matched to your shopper profile changes the rhythm of the floor — and the conversion rate of the visit.

Perceived brand value

Neuromarketing research links specific genres to higher willingness-to-pay. A boutique with refined instrumental programming signals premium pricing; the same boutique with a generic Top 40 playlist signals mass market. The music does work the price tag cannot.

Staff energy

Retail staff spend eight hours surrounded by the music. The right programming keeps energy stable across the shift; the wrong one drains it by mid-afternoon. A coherent sonic environment is a tool for the team as much as for the shopper.

Brand signature

Stores that hold a consistent sound across locations build something most retail brands lack: a sonic identity that shoppers recognise. Like a font in a wordmark, the music becomes part of how the brand is remembered after the visit.

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Chapter 2

The five touchpoints of a shopping visit

A retail store is not one acoustic environment but five. Each touchpoint of the shopper journey has a different mood, a different rhythm, a different sonic need. A coherent retail audio strategy addresses them as one system, not as separate playlists.

Storefront and entrance

The threshold moment that decides whether a passer-by becomes a shopper. Programming here is welcoming, on-brand, recognisable as the signature of the store. It signals attention before the first item is touched.

Sales floor

The core space where shoppers browse and consider. Programming is instrumental-leaning when the price point is premium, more vocal-driven when energy and trend matter. Volume and tempo follow the time of day and the traffic of the floor.

Fitting rooms

The most intimate moment of the shopping journey. Programming here is calmer, less interrupted, designed to support the decision moment when a shopper sees themselves in the mirror.

Checkout zone

The last impression before the shopper leaves. Programming at checkout is unhurried, never adding pressure, designed to support the transaction and the moment when staff and shopper exchange the closing words.

Back-of-house

Stockroom, staff areas, fitting room corridors: different programming, slightly more energetic, tuned to the team that works behind the scenes. The dashboard lets you assign a different stream to back-of-house from the same account.

Service announcements

AI text-to-speech in 14 languages for store opening, closing time, new arrivals, special promotions, customer service. Recorded by the manager in minutes, played in the room at the moments that matter.

Chapter 3

A radio broadcaster's view on retail audio

Most music platforms approach the problem as a library question: more tracks, more genres, more filters. A retail operator does not need more choice. A retail operator needs the choice already made well, consistently, every day, without anyone on the floor having to think about it.

The editorial team at My Corporate Radio is led by Emanuele Carocci, a radio broadcaster with over twenty years of professional on-air experience on national commercial radio. He leads the music curation team and supervises every station in the catalogue. The discipline of building audio segments for millions of listeners is the same discipline applied to the first ten minutes a shopper spends on your sales floor.

Curation here means specific things: tempo coherent with shopper energy across the day, no abrupt transitions between tracks, no vocal hooks that hijack staff conversations, no songs everyone has heard at every other store on the high street. The catalogue is a proprietary music library, built from original AI-crafted music under human creative direction — outside the repertoires administered by performing rights organisations.

The result is sound that recedes when shoppers are deciding and rises when they are arriving; that signals quality without becoming foreground; that gives the store a recognisable identity over time. This is what background music for retail should mean. Most platforms do not deliver it because they cannot — an algorithm trained on individual streaming data has no model for it. A working broadcaster does.

Simple pricing
£12.99$16.99€14.99/month

Billed monthly. Cancel anytime.

  • Curated programming for storefront, sales floor and checkout
  • Multi-zone management from a single dashboard
  • Direct-licensed music — no ASCAP, BMI, SESAC, PRS, PPL or SIAE fees
  • AI voice announcements in 14 languages
  • Web app on PC, tablet, smartphone, smart speaker
  • Multi-location support for retail chains
  • Official License Certificate on subscription
  • 7-day free trial, no credit card required
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Prices in other currencies: US $16.99 · EU €14.99UK £12.99 · EU €14.99UK £12.99 · US $16.99

Chapter 4

A proprietary music library: what it means for the store

The biggest obstacle to playing music in a retail store is usually the bureaucratic weight of collective licensing. Our model removes it.

Our catalog is direct-licensed. We acquire public performance rights directly from independent artists and labels and we produce original AI-crafted music under human creative direction. Performing rights organisations such as ASCAP and BMI (US), SESAC and GMR (US), PRS and PPL (UK), SIAE (Italy), GEMA (Germany), SACEM (France) remain the reference for their own repertoires; our catalogue is distinct.

In practice: when you use My Corporate Radio exclusively as your music source, no additional PRO payment is required. You receive an official License Certificate to display in case of an inspection.

This is an alternative to the traditional Spotify + PRO combination, designed for stores that want simple, predictable, legal background music without the paperwork.

Read the complete music license cost guide →

Chapter 5

Questions retail operators ask

What is the best background music service for retail stores?

The best retail background music service combines three things: programming curated specifically for the shopping experience by working broadcasters, a subscription that includes all commercial licensing so you never deal with performing rights organisations separately, and the ability to manage different zones (storefront, sales floor, fitting rooms, checkout) independently. My Corporate Radio delivers all three at a flat monthly subscription starting at $16.99.

Do I need a music license to play music in my store?

Yes. In most countries playing music in a commercial retail space requires a license from performing rights organisations such as ASCAP, BMI and SESAC in the United States, or PRS and PPL in the United Kingdom. With My Corporate Radio your subscription includes all licensing for commercial use: our catalog is direct-licensed, so no separate PRO payment is required when you use our service exclusively.

How much does background music for a retail store cost?

Our international plan is $16.99 per month in the United States, £12.99 in the United Kingdom, €14.99 in Europe. All plans include curated programming, full commercial licensing, multi-zone management, AI text-to-speech announcements in 14 languages, and customer support. 7-day free trial available, no credit card required.

Can I use Spotify or Apple Music in my store?

Consumer streaming services like Spotify, Apple Music, YouTube Premium and Amazon Music explicitly restrict their terms of service to personal and domestic use only. A retail store operating commercially falls outside the scope of these consumer licences. A service licensed for commercial use is required.

Can I have different music in storefront, sales floor and fitting rooms?

Yes. Each zone of the store has a different mood and rhythm. Our multi-zone system lets you assign dedicated programming to storefront, sales floor, fitting rooms, checkout and any other space, all controlled from a single dashboard.

Does music affect how customers shop and spend?

Yes. Research in environmental psychology shows measurable effects of background music on dwell time, perceived speed of service and basket size. Slower tempos generally extend visits and increase consideration in higher-end retail; faster tempos can support throughput in convenience retail. The right programming is the one tuned to your concept, not a generic playlist.

What equipment do I need?

No complex equipment. The service runs through a web app installable on any PC, tablet, smartphone or smart speaker, or through a plug-and-play hardware player that connects to your existing sound system.

Can I manage music for multiple store locations?

Yes. The dashboard is designed for multi-location management. A core brand sound can be shared across the entire chain while specific announcements and tweaks remain location-specific.

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