Our mission, expressed in a few sentences and in simple principles that guide every editorial, technological and commercial decision at My Corporate Radio.
We believe every place has its own character, and that music is one of the most powerful tools to express it. Our mission is to give brands a professional, tailor-made radio tool that makes that character audible.
For years, commercial venues have had two options: FM radio, excellent in many respects but generalist by definition, and consumer streaming apps, built for private listening and improperly adapted to professional use. Neither is designed for a hotel, a restaurant, a store.
MCR exists to offer a third way: a real radio, with its editorial identity, but built from day one for commercial and hospitality spaces. A radio that understands the difference between lunch and aperitivo, between check-in and the reading lounge, between store opening and rush hour.
We want to become the European reference point for B2B editorial radio in the hospitality, retail and corporate sectors. We want that, when a hotelier, a retailer or a communications manager of a large company thinks about "giving voice" to their brand through music, MCR is the first answer.
We also want to grow an Italian school of music curation for venues, bringing into retail and hospitality the same editorial care that mainstream national radio has developed over decades of craft. We want the people working at MCR — curators, voices, technicians, account managers — to be recognized as high-level professionals.
Music in venues is not a neutral background. It's an editorial choice that speaks for the brand. We treat it with the care of an editorial team.
A single monthly fee, all-inclusive. The client receives a document attesting to the origin of the music catalog. No surprises.
We grow where we can guarantee quality. We don't sacrifice editorial care to chase numbers we can't sustain.
We don't speak ill of FM radio. We come from that world and we respect it. Our space is different: commercial and hospitality venues.
MCR is an exclusively B2B service. We don't sell to consumers and we don't pitch ourselves as an alternative to personal streaming apps. We work with hotels, restaurants, retail, gyms, spas, waiting rooms, car dealerships, supermarkets, private clubs, hospitality groups, retail chains, large companies that have a venue and a clientele to accompany with the right sound.
Our ideal client is someone who treats music as an important choice, and not as a commodity to be trusted to the first Bluetooth device. It's someone who has already invested in the interior design, in the visual identity, in the floor staff — and looks for the same level of care in sound.